Speed Is More Than Technology
New production optimizations ensure that your gravure presses run faster. But speed is not just a technical KPI – it’s a sales argument. Companies that achieve more output in less time gain not only efficiency benefits but also a tangible market advantage. Especially in decorative gravure printing, where delivery times and reliability are crucial factors for furniture and laminate manufacturers, the potential is enormous.
The Customer Benefit: Why Your Clients Feel the Difference
Higher press speeds can be directly translated into customer benefits. The key is that sales doesn’t sell “machine speed” – but what the customer actually gains from it:
- Faster delivery capability: Customers receive their décors more quickly. A decisive advantage in markets with tight project schedules.
- More flexibility: Even short-notice reorders or smaller volumes can be processed faster.
- Planning reliability: Higher speed creates production buffers – and thus reliability in meeting deadlines.
Instead of saying “We print faster,” the message is:
“You achieve your goals sooner.”
From Internal Advantage to Sales Argument
To turn technical optimization into a competitive edge, your sales department should actively leverage these production improvements:
- Develop storytelling: Instead of saying “We are faster,” translate it into customer language: “You can launch your new décor program two weeks earlier on the market.”
- Highlight the USP: Speed becomes a differentiator in a market where many competitors have similar technology.
- Emphasize reliability: Speed is only a strong argument if it comes with consistent quality.
Sales Strategies for Implementation
- Campaigns for fast delivery: Special offers for time-critical projects (e.g., trade fair collections, short-term reprints).
- Bottleneck communication: Proactively approach customers during peak demand and highlight your ability to deliver despite time pressure.
- Optimize pricing: Higher speeds reduce unit costs – allowing sales to use price arguments strategically without harming margins.
- Build trust: Use concrete examples (“For client X, we shortened production time by Y days”) to make the performance promise tangible.
Turning Production Advantages Into Market Benefits
Production optimizations only realize their full impact when actively deployed in sales. For companies in decorative gravure printing, this means: every investment in speed must also be understood as an investment in market advantage.
Those who translate higher press speeds into sales language – faster delivery, more flexibility, greater reliability – turn a technical improvement into a clear competitive edge in the marketplace.
👉 Tip: Always use investments in speed twice – for more efficient processes and for a stronger sales promise in the market.